Whether super market or exclusive shop,cashier desk is the first impression of a customer to the shop and the last destination when they leave the shop.When they waiting in line to pay the bill,it's very easy for them to by something near the cashier desk.So how to display retail products on cashier desk,and increase the buying desire of your customer?
Well,now let’s knowing what is point of purchasedisplays stand(POP display stand),just like below image that you see,with 2 tiers,small enough to sitting on cashier desk,countertop or tabletop.Many groceries,convenience stores(7-11, Circle K) or super markets are more and more choosing this point of purchase displaysstand that increase their retail sales.
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| acrylic retail display stand |
What’s
the value of point of purchase displaysstand?
1.Branded Point of Purchase Displays Stand
Generally
speaking, there will be a big display stand at the opposite of the cashier desk.This
time,it is better to display some branded,popular or seasonal products.But of
course,it should be match the promotion theme of the shop.
2.Small Item Point of Purchase Displays Stand
We often have
the experience like that go back from supermarket and then realize forget
buying something.And most of them are small items.So,the small and convenient
small items,it is better to be display on the cashier desk.
3.Multipoint Point of Purchase Displays Stand
For
some main promotion brand,to increase the sales and brand image,it will set
multipoint display.It will not only display on the shelf,but also display by point of purchase displays stand which
near the cashier desk.
4.Impulse
Buying Point of Purchase Displays Stand
Generally
speaking, chewing gums,candies or children snacks
are easily cause impulse buying.They could be displays on the retail pop
displays stands on the cashier desk,it will be better if the height of these point of purchase displays stand fully
match children’s height.And of course,these area not limited to children.
5.Newfangled
Product Point of Purchase Displays Stand
Once
we saw a brand that he would like to sold their new toy dog.He let their staff demonstrate
the function near the cashier desk,the laughter of the toy dog attracted many
customers whom waited in the line.And out of question,it had cause some sales.Though
this products has the timeliness,what we would like to express is newfangled products
are more attractive near cashier desk.
6.Change New
Products Frequently
As the time
goes by,customers’ will familiar with the products which
setting near to the cashier desk and feels visual fatigue.It will reduce the
buying desire.Change new products frequently will keep your customers feeling
of freshness.
At
present,most of the shops has recommending commodities area,but for display
products it seems to be lack of consideration.If we resonal use the point of purchase displays stand,it
will not only reduce the stress of our sales,but also increase the sales.Hoping
above opinions helps you!
More
information,please click:
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| acrylic book shelf |
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